My name is Jennifer Quertermous and I am a Business Administration major (marketing) here at UIS. This is my last semester as an undergraduate and I will begin the MBA program this fall. I’m hoping to continue on to a PhD program after that and begin a career in academia.
I am a returning student, having spent over a decade at home raising my children and trying my luck in various industries. In the midst of my domestic goddess period, I dabbled in real estate sales until the housing market crumbled. From there, I thought selling PRINT advertising for a newspaper group in Southern Illinois would be a successful venture. Obviously, that wasn’t my best move. 🙂
The first thing I realized when I returned to school last June is how very different the academic environment is now, compared to 2002. EVERYTHING is online now! I knew immediately I needed to improve my technology skills to have any kind of differential advantage in the job market. For this reason, I have added a few courses from the Computer Science department and, then, this course.
Many of the theories discussed in the reading assignment for this week are very similar, if not the exact same, theories and concepts I have studied in the marketing courses I’ve taken so far. Adoption also plays a very critical role in a product’s marketing strategy. Likewise, we considered the decision-making process in the Consumer Behavior course I took last semester.
So, identifying my own adoption category is quite easy: I am the most lagging laggard that ever lagged along. As much as I absolutely love MY technology, I hate moving forward. I don’t have the time, energy or desire to keep up with the latest and greatest. And, as someone else in class pointed out, it’s really expensive to buy new toys.
For example, I was perfectly content with my old Blackberry; the one that had a piece of tape across the front so the scroll ball (not technical term) didn’t fall out in my purse. After many pleas from my husband to upgrade to something new, which fell on my deaf ears, he finally presented me with an iPhone and told me, “I shut the Crackberry off so it doesn’t work anymore”. So, that was the death of the last working Blackberry. 🙂
That being said, I have been wanting to learn how to blog for ages. I visit blogs constantly, most often in search of new recipes for international or exotic cuisine. I love trying new food and think Anthony Bourdain has the most amazing job in the world (except when he eats bugs, rodents and fermented funk. Ok…maybe I just want to go to the places he does and be a little pickier about what I eat). 🙂
I hope we all have a great semester and I can’t wait to see what we can all accomplish at the end!